Writing
Notes from the build.
Recent essays from Fabric, the behavior-design studio I run. Full archive lives at fabricbd.com.
August 15, 2026 · 4 min read
The Inverse Firm
Why the companies that win with AI may have to operate differently from those that came before them.
Read on Fabric ↗
July 30, 2026 · 6 min read
The High-Touch Premium
Superior knowledge built superior margins for centuries. Cognitive parity is dissolving that scarcity — and the value is migrating to relationships, identity, accountability, and the human touch.
Read on Fabric ↗
June 15, 2026 · 5 min read
The Atomisation of Buying Power
The Atomisation of Buying Power — an essay from Fabric.
Read on Fabric ↗
April 30, 2026 · 12 min read
How AI is changing the Attention Tax
AI may finally make ads useful enough to eliminate the Attention Tax. But if advertising becomes too good at predicting what we want, the price may shift from wasted attention to shaped intent.
Read on Fabric ↗
Apr 26, 2026 · 12 min read
From Things to Intentions
AI is shifting design's center of gravity from making artifacts to authoring intent — a more demanding discipline of judgment, systemic foresight, and accountability for what gets put into the world.
Read on Fabric ↗
- The Accountability Restructure
April 9, 2026 · 7 min read
The Accountability Restructure
Your peers are restructuring around AI. The 55% who already regret it are telling you something — and it isn't that they moved too slowly.
Read on Fabric ↗
April 2, 2026 · 9 min read
Embodied Minds, Narrow Machines
A map for staying clear-eyed about what these systems are, why they're powerful, what they can't be, and where the real frontier sits.
Read on Fabric ↗
Mar 18, 2026 · 14 min read
Persuasive agents
Agentic AI introduces a new category of persuasive system. We need a working ethics for it — before product teams ship one without thinking.
Read on Fabric ↗
Mar 3, 2026 · 18 min read
Government in the Cloud
Satellite connectivity, mesh networks, AI-mediated public services, and DeFi are turning governance into a stack — and the question of who controls it is political, not technical.
Read on Fabric ↗
- Behavioral debt is the new technical debt
February 2, 2026 · 6 min read
Behavioral debt is the new technical debt
When teams ship features faster than they understand the behaviors they trigger, the bill comes due in churn, support, and trust.
Read on Fabric ↗
Jan 14, 2026 · 7 min read
Habit loops vs. rituals: a more humane retention model
Habits are automatic. Rituals are chosen. Designing for the second produces stickier — and more honest — products.
Read on Fabric ↗
Apr 29, 2025 · 8 min read
From Models to Minds
As AI capabilities mature and models proliferate, the real challenge product teams face today is not which model to choose — but how to design the cognition their conversational AI product should exhibit.
Read on Fabric ↗