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Showing all 61 projects
Early-stage material · some sensitive or confidential details altered with AI assistance.HabitlySolo founder · 2025–presentA behavioral AI retention platform for gyms that turns everyday member data into daily, coach-ready priorities and interventions.
EqualizerSolo founder · 2026–presentAn AI equities research hub that collapses thematic runway, macro, and stress signals into one current posture and one next move per stock.
Growth NudgeFounder · 2024 · 6 monthsAn early AI behavior-design agent that reads a product context and returns tailored digital nudges, examples, and design implications.
Dementia XRCo-founder · 2020–2022A VR training product giving family caregivers immersive practice for the hardest moments in dementia care.
GlydeProduct manager · 2017–2018An award-winning insulin-delivery concept for people with diabetes, designed for wearables and IoT integration.
FabricCo-founder · 2012–presentA behavior design studio embedding behavioral science into AI, product, and growth so teams ship experiences that actually change what people do.
JobillaProduct manager · Jobilla · 2022–2024A European candidate-experience recruitment platform for mid-market employers, wrapping sourcing, screening, and hiring into one flow.
Nordic Digital ToolboxProduct manager · 2019–2020 · 18 monthsA cross-Nordic learning, community, and events platform helping tourism SMEs raise their digital marketing capability.
Ava habit builderProduct manager · 2019–2021 · 18 monthsA phygital habit-building product for adults with ADHD, pairing a paper journal with an app for daily planning, prompts, and review.
RockSolid MexicoAdvisor · 2017–PresentA Monterrey-based bouldering-gym operator scaling premium climbing communities across Mexico, piloting Habitly for member retention.
Aktive Product-Led Growth SalesPLG Lead · 2021–OngoingA sport-industry SaaS platform evolving its go-to-market through connected product behavior, customer learning, and sales motion.
Edacy — talent for AfricaAdvisor · 2017–2019 · fractional, 3 yearsA Dakar-based accelerator equipping emerging African talent with the mindset and applied skills to work inside fast-moving startups.
Early-stage material · some sensitive or confidential details altered with AI assistance.Fondia — legal services platformDesign lead, strategic & behavior design specialist · 2019 · 12 monthsA Nordic law firm's LegalTech platform productising core legal services into tiered digital packages for business clients.
Early-stage material · some sensitive or confidential details altered with AI assistance.Oracle — behavioral engine for retailProductisation lead, behavior design specialist · 2018 · 8 monthsA behavioral engine for Oracle's EMEA retail customers, personalising loyalty and shopper engagement across large chains.
Early-stage material · some sensitive or confidential details altered with AI assistance.Dr. Reddy's — pill to patientStrategic & behavior design specialist · 2017 · 9 monthsAn end-to-end patient-journey initiative for one of India's largest pharma companies, connecting prescription, adherence, and outcomes across a fragmented supply chain.
Early-stage material · some sensitive or confidential details altered with AI assistance.Elisa — retention affinity indexStrategic & behavior design specialist · 2016 · 4 monthsA cross-platform retention measurement system for a Nordic telecom's billion-euro telecom, entertainment, and content business.
Early-stage material · some sensitive or confidential details altered with AI assistance.Reima — digital transformationStrategic & behavior design specialist · 2015 · 4 monthsA digital transformation programme for a 75-year-old Finnish premium kids-outdoor-wear brand, aligning global sales and marketing on a digital-first operating model.
Visit Arctic EuropeAdvisor · 2017–2019An EU-funded consortium of Arctic public travel bodies building integrative digital services to attract and retain travellers to Arctic Europe.
COVID resilience appMentor · 2020A COVID-response resilience app from Helsinki's 'Hack the Crisis' hackathon, pairing new users into small accountable groups.
SOK Group executive briefingAdvisor · 2019An executive-briefing series for Finland's €11B SOK Group on the emerging behavior-design domain and its implications for their transformation.
Flower RescueAdvisor · 2018–2019A Finnish volunteer non-profit that reroutes surplus flowers from suppliers into bouquets delivered to eldercare homes.
Microsoft AppCampusConsultant · 2016Microsoft's Windows Phone accelerator, recruiting startup teams into the platform through a simplified application funnel and clearer public site.
Carpool for Sports ParentsAdvisor · 2021A carpool service for parents driving kids to sports practice around Helsinki, built on reciprocity, trust, and shared logistics.
MeSenseiAdvisor · 2016An early social network built around student-mentor relationships, later rebranded and pivoted into the expert-advice service Heippa.
City of Helsinki service mapProduct designer, behavior design specialist · 2014 · 16 monthsThe City of Helsinki's public service map — a single accessible interface for residents to find and use municipal services.
Veleza BeautyProduct designer · 2016 · 6 monthsA beauty-discovery mobile platform helping shoppers find products matched to their profile, accelerated by L'Oréal × Founders Factory.
Health puzzleInteraction design lead · 2012 · 7 monthsA personalised health app combining multiple data sources into one actionable view of the user's daily health.
Ericsson IPTV remoteStrategic & behavior design specialist, design lead · 2012 · 7 monthsAn early tablet-based IPTV remote for Ericsson's OTT play, with a novel timeline EPG and viewing-habit personalisation.
Nokia Siemens Networks — CEMProduct designer · 2011–2012A Customer Experience Management dashboard for telecom operators, turning Nokia Siemens Networks' global network data into proactive customer insight.
VTT Vamos — platform for travelBehavior design specialist · 2017 · 4 monthsVTT's national mobility platform for Finland, giving travel operators a shared service backbone with behavior-aware user journeys for Lapland tourism.
Early-stage material · some sensitive or confidential details altered with AI assistance.Verto Analytics — SaaS strategyStrategic & behavior design specialist, design lead · 2016 · 7 monthsA Finnish cross-device consumer measurement platform for advertisers and publishers, repositioned around a SaaS proposition ahead of a new investment round.
WedeoInteraction designer · 2014 · 2 monthsA mobile video-editor that weaves music discovery into the creative flow, later relaunched as Luup.
Early-stage material · some sensitive or confidential details altered with AI assistance.Rightware — Android differentiationDesign lead, interaction & business designer · 2013 · 2 monthsA 3D-UI framework for Android device makers, exploring 'device-as-lens' differentiation and licensable monetisation paths.
Sony Ericsson cloudStrategic designer · 2012 · 3 monthsA cross-platform UX benchmark of mobile cloud experiences shaping Sony Ericsson's cloud product strategy.
Early-stage material · some sensitive or confidential details altered with AI assistance.Volvo — connected carStrategic designer · 2011–12 · 6 monthsVolvo's early connected-car services programme, turning the car into a platform for regionally-tailored digital services.
Singtel TV conceptStrategic & behavior design specialist, design lead · 2011 · 7 monthsSingtel's next-generation connected TV — a living-room hub for search, EPG discovery, family use, and on-screen purchasing.
PayPal experience differentiatorsStrategic design lead · 2011 · 2 monthsA demand-side read on emerging mobile payments and PayPal's own mobile UX, surfacing experience differentiators against Fintech challengers.
Fjord health & wellness outlookStrategic designer · 2011 · 2 monthsFjord's health & wellness outlook — the models and frameworks the consultancy used to lead client conversations in the quantified-self era.
Red Bull on Windows PhoneInteraction designer · 2011 · 2 monthsThe first Red Bull app on Windows Phone — action-sports content translated into Microsoft's Metro design language.
Telia Sonera UI brandStrategic designer · 2011 · 6 monthsTeliaSonera's digital brand system — UI guidelines translating a new corporate identity across the Nordic operator's markets.
Nokia Neuben dual SIMInteraction designer · 2011 · 3 monthsDual-SIM and eSIM behaviour on Nokia's Neuben feature-phone platform for emerging markets — startup flow, Bluetooth, toolbar, SIM switching, and settings.
Ericsson multiscreen TVInteraction designer · 2011 · 2 monthsA cohesive multiscreen TV experience for Ericsson, weaving scattered internal concepts into one cross-platform user journey.
Early-stage material · some sensitive or confidential details altered with AI assistance.VTB24 banking disruptorsStrategic designer · 2010 · 5 monthsA structured view of global banking disruptors for Russia's leading bank, seeding its long-term CX transformation.
Synergy healthInteraction designer · 2009 · 2 weeksA personalised diet-tracking product exploring how to build durable engagement around everyday health behaviour.
Trailblazer social discoveryInteraction & service design student · Thesis · 2009 · 3 monthsA browser toolbar for social web discovery, letting users follow each other's curated tag-trails through the 'deep' web.
Frontline glovesInteraction & service design student · CIID · 2009 · 3 weeksNetworked sensor gloves giving firefighters silent, gesture-based communication in low-visibility, high-risk environments. Smithsonian-recognised.
Nokia 'Eye-Do'Interaction & service design student · CIID · 2009 · 2 weeksA future-vision mobile experience for Nokia, projecting today's young creators' habits into the adult needs their generation would carry forward.
Intel EcoPupInteraction & service design student · CIID · 2009 · 2 weeksA multi-stakeholder service platform letting tech employers route sustainable lifestyle benefits to their employees.
Bodystorming the future homeInteraction design student · CIID · 2008 · 1 weekA speculative future-home concept designed via bodystorming — full-body prototyping of living-room technology for long-distance relationships.
PhotoCaring for eldercareInteraction & service design student · CIID · 2008 · 2 weeksAn RFID-aware digital photo wall turning communal areas in eldercare homes into personalised social spaces for residents.
KeylessInteraction design student · CIID · 2008 · 2 weeksA stress-free key-replacement service turning a lost-key emergency into a single phone call and an in-person delivery.
Danish library service designInteraction & service design student · CIID · 2008 · 2 weeksA reframed Danish public-library service positioning librarians as facilitators of peer-knowledge sharing for young professionals.
Rock is the new swivelInteraction design student · CIID · 2008 · 1 weekA networked rocking chair that turns the coffee break into enforced quiet time — a playful counter to swivel-chair productivity culture.
Visualising wind dataInteraction & service design student · CIID · 2008 · 1 weekAn interactive visualisation turning multi-parameter wind-sensor data into a graspable read for wind analysts.
Global touristsInteraction & service design student · CIID · 2008 · 1 weekAn interactive data visualisation using UN tourism data to show who travels where — revealing that most tourists stay close to home.
Gamified cohousingStrategic & behavior design specialist · 2018 · 7 monthsA gamified co-housing system that turns shared-living behaviors into sustainable incentives, balancing community benefit with individual autonomy.
Koru — social jewelleryProduct designer · 2012An early Finnish wearable-signalling platform for gestural wrist-worn communication, later acquired by Google.
Nokia developer portalInformation architect · NokiaNokia's global developer portal — API references, SDK documentation, and onboarding for third-party developers building on Nokia platforms.
Deloitte human capitalSenior analyst, learning designer (Org & change) · Deloitte · 2006–2008 · 2 yearsEnterprise learning content and behaviour-led culture-analysis tooling across Deloitte's Org & Change practice and Behavior-Led Strategy Execution service line.
Online school of photographyInformation architect & learning designer · 2002–2003 · 12 monthsA digital masterclass platform for serious photography hobbyists, built around a 'learn something new every 20 minutes' interaction model.
JCB eLearning for salesLearning designer · 2001–2002 · 13 monthsJCB India's first sales eLearning platform, built around branching learning paths that personalise training by role and prior knowledge.