Frameworks
Tools I've built for behavior-led product work
Patterns extracted from the work — not theory, but instruments I kept reaching for until they became reusable.
Behavior Design Canvas
Product designer & author · 2016–Present
A team-collaboration framework for behavior design. Built, tested, and refined across multiple projects to make behavioral intent legible to cross-functional teams — and to keep behavior change at the center of product decisions.
FrameworkBehavior designTools
Digital Nudges
Product designer & author · 2022–Present
A collection of behavior-design interventions for digital products. Each nudge is a product design pattern that does one thing well — drive user actions that are high in value for both the user and the business.
FrameworkPatternsBehavior design
Behavior Design Fundamentals
Product designer & author, instructor · 2012–Present
A 12-part course on Behavior Design — taught end-to-end and in modules to product designers and managers across multiple training sessions.
CourseTeachingBehavior design
Behavioral experimentation framework
Product designer & author · 2021–Present
A framework for designing and running behavioral experiments inside product teams — built and iterated with Fabric collaborators across live client projects.
FrameworkExperimentationBehavior design