Frameworks
Tools I've built for behavior-led product work
Patterns extracted from the work — not theory, but instruments I kept reaching for until they became reusable.
Behavior Design Canvas
Product designer & author · 2016–Present
A framework for designing behavior change — a team-collaboration canvas that turns behavior-change intent into actionable, testable product decisions.
FrameworkBehavior designTools
Digital Nudges
Product designer & author · 2022–Present
A collection of behavior-design interventions for digital products. Each nudge is a product design pattern that does one thing well — drive user actions that are high in value for both the user and the business.
FrameworkPatternsBehavior design
Behavior Design Fundamentals
Product designer & author, instructor · 2012–Present
A 12-part behavior-design course for product designers and managers, covering nudging, motivation, choice design, habits, and behavior at scale.
CourseTeachingBehavior design
Behavioral experimentation framework
Product designer & author · 2021–Present
A framework for running disciplined behavioral experiments inside live product teams — hypothesis, intervention, and measurement as three linked artefacts.
FrameworkExperimentationBehavior design